Archive

09 Mar

Posted at 18:06h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="featured_work_eyebrow"] featured work [/vc_column_text][vc_column_text el_class="featured_work_title"] Logo Design [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text el_class="introduction"]Your logo is the cornerstone of your visual identity. A representation of your organization, it can highlight a quality, a...

15 Mar

Posted at 00:03h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text]Happy Vermont is a website and podcast celebrating places and people in the Green Mountain State. Erica Houskeeper launched Happy Vermont as a way to share stories and photographs highlighting Vermont’s people and places. The website, which...

19 Aug

Posted at 17:52h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3" el_class="projectDescription"][vc_column_text el_class="introductionSmall"]When Galusha Hill Farm decided to launch a new seed company, the farm hired Pluck to create its logo, visual brand and all related materials, including packaging and a website.[/vc_column_text][vc_column_text]After an initial research and discovery...

22 Aug

Posted at 14:10h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Birdseye, an award-winning modern architecture and building firm hired Pluck to redesign their website.[/vc_column_text][vc_column_text]Birdseye’s attention to detail—from planning to execution—and its craftsmanship and unparalleled service are highlighted throughout the website with stunning, large-scale photography. Additionally, the company’s...

05 Mar

Posted at 20:55h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3" el_class="projectDescription"][vc_column_text el_class="introductionSmall"]Pluck rebranded Caroline’s Dream, a Middlebury-based skincare company, including a new logo, visual identity and packaging for all products.[/vc_column_text][vc_column_text]Working closely with owner Susan Shashok, we identified several key elements integral to the redesign. The new visual...

19 Aug

Posted at 18:02h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]The Estate of F. Scott Fitzgerald hired Pluck when they needed to refresh the look and feel of the author’s estate.[/vc_column_text][vc_column_text]Our branding and website design reflects a celebration of his literary works, his relationship with Zelda...

22 Aug

Posted at 17:26h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Travel Smarter is a brand awareness campaign Pluck created for the Chittenden County Regional Planning Commission. The focus of our campaign is to encourage people in Chittenden County to rethink their commute, to provide them with...

22 Aug

Posted at 14:17h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Vermont Association of Hospitals and Health Systems brought Pluck onboard to guide them through a full rebranding.[/vc_column_text][vc_column_text]Working with consultant Dennise Casey, we conducted multiple interviews with senior staff to identify the most significant obstacles associated with the...

22 Aug

Posted at 14:33h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Pluck was engaged to oversee the rebranding and advertising for University Mall, Vermont’s largest shopping mall as they recently opened Vermont’s only locations for both Target and H&M.[/vc_column_text][vc_column_text]Pluck aligned the launch of these two flagship stores...

22 Aug

Posted at 14:43h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Chittenden County Regional Planning selected Pluck to rename, rebrand, and oversee their multi-year stormwater awareness campaign, Rethink Runoff.[/vc_column_text][vc_column_text]Pluck handled every aspect of the campaign, from the initial naming and identity design to website development and advertising. The goal...

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