The Estate of F. Scott Fitzgerald

The Estate of F. Scott Fitzgerald hired Pluck when they needed to refresh the look and feel of the author’s estate.

Our branding and website design reflects a celebration of his literary works, his relationship with Zelda Fitzgerald, and a snapshot of their high-society lifestyle through the Art Deco era.

The Estate website includes an interactive timeline that traces Scott and Zelda’s travels from their initial introduction in Georgia to their life in Western Europe during their 20s and 30s. Visitors can follow in Scott and Zelda’s footsteps as they celebrated the social scene in New York City after World War I and joined the Lost Generation in 1920s Paris.

Visit the site at

Interested in learning more?

Fill out the form and we’ll get right back to you