Your logo is the cornerstone of your visual identity.
A representation of your organization, it can highlight a quality, a service, or any others aspect of your organizarion. Your logo should be simple, memorable and most important, unique.
A well-designed logo should work in gray, as well as in full color.
A logo can be a mark (a simple graphic), a wordmark (type-only), a monogram, or some combination of the three. The only constituent is that it effectively serves as the center-piece of your visual identity.
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