Archive

19 Aug

Posted at 17:52h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3" el_class="projectDescription"][vc_column_text el_class="introductionSmall"]When Galusha Hill Farm decided to launch a new seed company, the farm hired Pluck to create its logo, visual brand and all related materials, including packaging and a website.[/vc_column_text][vc_column_text]After an initial research and discovery...

05 Mar

Posted at 20:55h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3" el_class="projectDescription"][vc_column_text el_class="introductionSmall"]Pluck rebranded Caroline’s Dream, a Middlebury-based skincare company, with a new logo, visual identity and packaging for all products.[/vc_column_text][vc_column_text]Working closely with owner Susan Shashok, we identified several key elements integral to the redesign. The new visual...

19 Aug

Posted at 18:02h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]The Estate of F. Scott Fitzgerald hired Pluck to refresh the look and feel of the author’s estate.[/vc_column_text][vc_column_text]Our branding and website design reflects a celebration of his literary works, his relationship with Zelda Fitzgerald, and a...

22 Aug

Posted at 14:17h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Vermont Association of Hospitals and Health Systems brought Pluck onboard to guide them through a full rebranding.[/vc_column_text][vc_column_text]Working with consultant Dennise Casey, we conducted multiple interviews with senior staff to identify the most significant obstacles associated with the...

22 Aug

Posted at 14:43h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Chittenden County Regional Planning selected Pluck to rename, rebrand, and oversee their multi-year stormwater awareness campaign, Rethink Runoff.[/vc_column_text][vc_column_text]Pluck handled every aspect of the campaign, from the initial naming and identity design to website development and advertising. The goal...

22 Sep

Posted at 21:29h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1468422432603{padding-top: 3px !important;}"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Wesley and Chloe Genovart approached Pluck to help launch Honeypie, the sister restaurant to the James Beard-nominated SoLo Farm + Table in South Londonderry, Vermont.[/vc_column_text][vc_column_text]Honeypie, located in an old roadside gas station near Stratton,...

22 Aug

Posted at 16:05h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]As the VNA of Chittenden and Grade Isle Counties merged with the UVM Health Network, Pluck was charged with extending the current UVM Health Network brand in a new and fresh way: to give the newly...

09 Sep

Posted at 21:38h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1468422432603{padding-top: 3px !important;}"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Northern Vermont University-Lyndon selected Pluck to create the brand identity for their new coworking space, Do North Coworking.[/vc_column_text][vc_column_text]As part of our initial strategy work, Pluck worked with Do North Coworking’s staff to identify...

22 Sep

Posted at 21:17h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1468422432603{padding-top: 3px !important;}"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Middlebury College worked with Pluck on the school’s annual Cane Society campaign.[/vc_column_text][vc_column_text]The Gamaliel Painter’s Cane Society recognizes Middlebury alumni, parents and friends who support the college by including Middlebury in their estate plans. Gamaliel...

22 Sep

Posted at 21:24h in by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1468422432603{padding-top: 3px !important;}"][vc_column width="1/3"][vc_column_text el_class="introductionSmall"]Listed by Seven Days as one of the best new restaurants of the year, Bluebird Barbecue marks the second restaurant developed by owner Sue Bette.[/vc_column_text][vc_column_text]Our solution for Bluebird Barbecue encapsulates a throw-back to...

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