Caroline’s Dream

Pluck rebranded Caroline’s Dream, a Middlebury-based skincare company, with a new logo, visual identity and packaging for all products.

Working closely with owner Susan Shashok, we identified several key elements integral to the redesign.

The new visual identity needed to appeal to all genders. It needed to convey body products while still paying homage to the cycling community, which uses several of Susan’s products consistently.

Susan makes local product deliveries on her bicycle, complete with a basket on the front. We knew this quirky detail was essential to her business’s new visual identity.

With a bright color palette and consistent packaging that allows for multiple scents across numerous product lines, our solution helps Susan’s products stand out in stores and online.

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