Do North Coworking

As part of our initial strategy work, Pluck worked with Do North Coworking’s staff to identify its core brand attributes, creating a larger positioning statement and the tagline “The catalyst for innovation, collaboration, and education.”

Our design solution builds on the analogy of exploration as a jumping off point for the visual identity. Topography and constellation patterns help reinforce the idea of navigation, as it pertains to start-ups and entrepreneurs.

In addition to our identity work, we designed all interior graphics and signage for the space. Color and icons help direct visitors to the entrance while a large constellation wall at the entrance serves as a primary identification. At the same time, small details like privacy windows for phone nooks extend the brand identity throughout the space.