Bluebird Barbecue

Listed by Seven Days as one of the best new restaurants of the year, Bluebird Barbecue marks the second restaurant developed by owner Sue Bette.

Our solution for Bluebird Barbecue encapsulates a throw-back to family picnics and neighborhood get-togethers of the 1970s and 80s.

The identity uses a collection of type and colors that reflect the eclectic nature of southern barbecue joints. Paired with a collection of photography reminiscent of a not so distant past, Pluck designed all interior and exterior signage. Messaging and design were integrated throughout the dining experience, culminating in the development of the tagline “It’s a Bluebird Kind of Day!”.

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