Do North Coworking

Northern Vermont University-Lyndon selected Pluck to create the brand identity for their new coworker space, Do North Coworking.

As part of our initial strategy work, Pluck worked with Do North Coworking’s staff to identify its core brand attributes, creating a larger positioning statement and the tagline “The catalyst for innovation, collaboration, and education.”

Our design solution builds on the analogy of exploration as a jumping off point for the visual identity. Topography and constellation patterns help reinforce the idea of navigation, as it pertains to start-ups and entrepreneurs.

In addition to our identity work, we designed all interior graphics and signage for the space. Color and icons help direct visitors to the entrance while a large constellation wall at the entrance serves as a primary identification. At the same time, small details like privacy windows for phone nooks extend the brand identity throughout the space.