Thetford Academy: TA Together

Thetford Academy partnered with Pluck to develop the concept and materials for Thetford Academy’s annual giving campaign. Thetford Academy is an independent day school in Thetford, Vermont serving students in grades 7-12.

Building on the idea of community, Pluck designed the campaign around the theme, “TA Together.”

Our rollout consisted of an end-of-the-year mailing complete with variable donor data as well as a printed brochure highlighting the multitude of efforts associated with the Annual Fund.

Additional touch points included a refresh of Thetford Academy’s Giving webpage through the creation of student, faculty, and alumni profiles to provide visitors with a 360-degree view of the individuals that make up the Thetford Academy community.