University Mall Brand Relaunch
Pluck was engaged to oversee the rebranding and advertising for University Mall, Vermont’s largest shopping mall as they recently opened Vermont’s only locations for both Target and H&M. Pluck aligned the launch of these two flagship stores with the refresh of the mall itself. The consumer-based calls “refresh your style” and “refresh your home” dovetailed with the idea of University Mall’s refreshed identity, providing a common thread throughout the campaign and featured in our commercial. Simple, bold graphics throughout the commercial provide a story highlighting all that University Mall has to offer with an ending can be updated and customized in the future to showcase the variety of merchants in the mall.