Junction, the flagship restaurant of The Essex Resort & Spa, represents the intersection of fine dining and culinary exploration.
Working with Redpoint Marketing PR of New York City, Pluck developed the overall look and feel of the visual brand, all relevant materials, menus and signage.
With a menu that changes daily, the identity needed to speak to the sophistication of the menu while appealing to both guests of The Essex and local Vermont residents. The color palette, menu boards, and iconography complement the natural colors of the interior design by Christine Burdick Design, creating a clean, flexible look across the entire guest experience.
