When Galusha Hill Farm decided to launch a new seed company, the farm hired Pluck to create its logo, visual brand and all related materials, including packaging and a website.
When Galusha Hill Farm decided to launch a new seed company, the farm hired Pluck to create its logo, visual brand and all related materials, including packaging and a website.
After an initial research and discovery phase, we recommended both a name and tagline designed to highlight the unique aspect of the farm’s seed business.
With a strong focus on heirloom tomato seeds, as well as a wide variety of organic vegetable seeds, our packaging design solution required a flexible system that could roll out to over 60 varieties at launch. With both point-of-purchase displays and an e-commerce website, Galusha Hill Organic Seeds highlighted both direct-to-consumer and wholesale sales.
The result is a comprehensive visual brand that is flexible and can evolve as the company grows.