University Mall

Pluck was engaged to oversee the rebranding and advertising for University Mall, Vermont’s largest shopping mall as they recently opened Vermont’s only locations for both Target and H&M.

Pluck aligned the launch of these two flagship stores with the refresh of the mall itself. The consumer-based calls “refresh your style” and “refresh your home” dovetailed with the idea of University Mall’s refreshed identity, providing a common thread throughout the campaign and featured in our commercial.

Simple, bold graphics throughout the commerical provide a story highlighting all that University Mall has to offer with an ending can be updated and customized in the future to showcase the variety of merchants in the mall.